demigodsonline-ABC-News-blog: Vince Canizares

Casual wear gets even hotter as retail powerhouse PENSHOPPE takes on the runways of Philippine Fashion Week Spring/Summer 2013 with Intensity, the brand’s fashion presentation for the season.

Taking everyday fashion to new and exciting heights, Intensity showcases the brand’s signature styles in four segments, featuring Spring/Summer must-haves for both men and women.

The show opens with Dressy: Glitter and Shine, peppering the runways with trendy separates predominantly decked in red and gold fit for special gatherings and occasions. Sequins and flat knits with gold lurex are incorporated into womenswear pieces—from crisp woven shirts to minimalist dresses—for an overall smart and tailored look with a touch of sparkle; while menswear must-haves boast of smart and sophisticated tailoring, with dashes of personality via denims in rust and teal, two of the hottest hues of the season.

Following suit is Preppy Casual, a welcome amalgamation of everyday pieces sporting the season’s best looks. PENSHOPPE fuses in one-size checks, mishmash and placement florals, and blended prisms into pants, shorts, blazers, and other separates to create a clean, polished, yet effortlessly chic range of wardrobe must-haves; using linen, chambray, crepe, and openwork flat knits in pastels. For menswear, the segment presents a collection of crowd-pleasing style staples utilizing flat knits, color blocking, contrast sleeves, and checks. Mid-wash denim and pastels are key hues for this series, with laid-back loafers completing the entire look.

Third in line is Resort, a line-up of warm weather-ready resort wear pieces in season-ready strong pastels and lightmedium vintage denim. Womenswear items highlight fluidity, draping, and ease of movement in relaxed feminine silhouettes, aptly stylized via ombré detailing, candy and brushstroke stripes, and cloud and light wash denim; and the menswear range represents the convergence of fashion and function with a mix of space-dyed board shorts, tank tops and hoodies in stripes and flat knits.

Capping off the anthology is Active Wear, a playful parade of pieces that give athletic wear a style-savvy, party-ready twist. Taking on an unusual palette of brights such as summer wine, tobacco, and warm stone, the womenswear series utilizes linear shapes for an overall modern look, featuring 3-D details, all-over prints, and color blocking; accentuated with mesh and perforated fabrics, as well as see-through materials. Similarly, the menswear line highlights the same color spectrum and outfit detailing, achieving an eye-catching mix of separates that can take you from the outdoors to the evening’s parties and social gatherings.

“Intensity showcases PENSHOPPE’s mastery of casual wear, and at the same time, underscores its signature take on this fashion genre—basics with a touch of sophistication and sexiness,” says PENSHOPPE’s Brand Director Alex Mendoza. “As a brand that advocates everyday fashion, our goal for each collection is to play up your go-to staples yet still make them versatile and flexible so that you as a wearer can still inject your personal style into them, thus making the ensemble truly your own.”

With Intensity, PENSHOPPE impressively raises the bar in casual fashion, proving once again why it is one of the most loved and preferred clothing brands of today’s style setters.
PENSHOPPE has over 300 branches in the Philippines, Saudi Arabia, and other Gulf Cooperation Council (GCC) countries, and will be opening branches in Indonesia by year-end. Visit the official PENSHOPPE website at http://www.penshoppe.com or follow them on Facebook: www.facebook.com/penshoppeofficial and Twitter:http://www.twitter.com/penshoppe.

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